Keeping Track of Website Acronyms

An acronym is a group of capital letters that are used to abbreviate a name or phrase. There are many in the digital world of the internet, with more arriving every week. Social media acronyms are not very relevant and simply degrade the language to mono-syllable utterances. Acronyms regarding website services are worth keeping track of, although some can be confusing.

Common Ones

Some have been used for the past decade or so and are now commonplace and recognizable. SEO (search engine optimization), ROI (return on investment), and URL (universal resource locator) are some examples. Newer ones include CRM (customer relationship management), and SMM (social media marketing). Another new acronym that is quite important is CRO (conversion rate optimization) because it has a dramatic impact on website revenues.

Online Shopping

Shopping for goods and services online is quickly eclipsing shopping in physical stores. The competition is getting fierce because the choices are immense. Most people browse many different sites to get the best deals, find unique items, and just look. A browser is the internet equivalent of a physical store window shopper.

A Conversation Rate


The goal of website e commerce owners is to turn browsers into buyers. The measurement of that process is called a conversion rate. CRO, or conversion rate optimization, consists of ways to increase the rate of conversions to raise website revenues. While some website owners attempt to do this themselves, a conversion rate optimisation agency can help produce better results in less time.

Increasing that rate was originally a natural by-product of SEO efforts. That was back several years ago when people just began shopping online. Today, a CRO Agency specializes in helping websites increase the amount of browsers who become buyers.

Other Benefits Enjoyed

In addition to raising revenues, successful CRO techniques can improve marketing ROI, increase search engine rankings, and boost brand recognition. The volume of returning customers also increases due to positive and consistent online buying experiences. Over time, the site can increase its market share via growth.

Selecting an Agency

CRO can be time-consuming and frustrating because it involves analyzing the history of the website performance, formulating goals, devising tests, and experimentation. In order to achieve real results, a consistent process has to be developed. An agency with no concrete process is basically just “winging it”. Flexibility is crucial because CRO is ever-changing, but knowing how to provide successful results to clients does require a process.. Compare processes to determine what agency will suit the unique needs of your website.

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